An impression is the number of times your ad is displayed on a search results page or on another website within the Facebook network when your ad is linked to your Facebook page.
Facebook Ads counts clicks on your ad when someone clicks on the blue headline or phone number of a text ad, for instance, when you click on the blue headline or phone number.
A conversion occurs when a user interacts with your website and completes an action that is valuable to your business. An example of a conversion would be viewing a specific webpage on your site. Taking actions such as downloading your eBook, signing up for your newsletter, or taking another action would also count as conversions. Conversions are used to convert visitors into customers.
It is the cost of running the ad plus the agencies management fees (This is only visible to Admin and User)
CPC is the average amount a publisher pays for each click on their ad. The higher the CPC, the more expensive it will be to place an advertisement.
The cost of placing an advertisement can vary depending on many factors such as:
Advertisers' budget
Number of impressions
Location and time of day
Type of content in which
This metric measures the average cost of acquiring a new customer. A cost per acquisition is also known as a CPA. A conversion rate is calculated by dividing the total cost of ads by the total number of conversions.
Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad interactions that can be tracked to a conversion during the same time period. For example, if you had 50 conversions from 1,000 interactions, your conversion rate would be 5%, since 50 ÷ 1,000 = 5%
When an opportunity is marked as won, the opportunity will have a Lead value (monetary) added. It is sum total of all the opportunity which is marked as won for a specific Facebook ad campaign.
Please note:
An advertising campaign's Return On Investment (ROI) is calculated by dividing the cost of the campaign by its revenue generated. It is possible to determine ROI for each individual ad or for the entire page.
Leads/opportunities that have been marked as won are included here.
CPS is calculated by dividing the cost of running a campaign by the number of opportunities won.
It refers to leads/opportunities recorded as open through form submission, response via chat widget, or phone call.
The cost per lead is calculated by dividing the cost of running a specific campaign by the number of open opportunities.
