Ad Campaign Monthly Budget Management: Default Ad Manager

Understanding Your Campaign Budget

A campaign subscription for Facebook Ad Manager can range from $100 to $1500. Choosing a budget and launching a campaign automatically renews it each month. Your leftover ad spend can be added to your next ad campaign or can be used for other subscription purposes if you choose to end your ad campaign.

For the first month, the monthly budget limit will be 3500$, and afterwards, each campaign's budget will increase.

Setting a Monthly Budget

In Ad Manager, you set your budget when you create an ad campaign. Your monthly subscription must be paid in full when you launch the campaign. After that, the subscription renews monthly.

Monthly Budget

1. Go to "New Campaign".

2. Navigate to Monthly Budget (Step 2) in the campaign setup flow.

• Note: If you haven't started setting up your campaign you need to follow the setup steps before you can choose a budget.

1. In the Budget section, Drag the slider under How much do you want to invest? to choose a monthly budget amount. See how much the monthly subscription equals per day and get an estimate of ad views on this budget.

2. User can add other details of Ad Campaign. 

3. Click Next at the bottom to review your ad and budget.

The best thing you can give a campaign is time. Let your campaign run for a few months so Ad Manager can learn about your Ads, audience and conversions. The more data, the better it can optimize and deliver results.

Changing my Budget During a Campaign

In the event that the budget you set doesn't work for you anymore, you can adjust it during a campaign. Regardless of how far into your subscription you are, you can increase or decrease the amount.

You start a new subscription when you change your monthly budget. You pay the updated amount immediately once you pick up a subscription, regardless of where you are in the current subscription. Your budget resets at the start of the next month's subscription.

The remaining spend from your original budget carries over and is included in your new monthly budget. 

The following example illustrates how the budget can be increased:  

January 1st: Your budget is $500

January 15th: You will pause the current advertisement, and resume it by increasing the amount to $800. 

Pay Right Away: $800 (leftover $500 will be used to pay and you can check the invoice).

Amount remaining: (approximately) $250 from original $500

For the period of January 15th - February 15th: your new budget is $800 

On February 15th: your monthly budget will be $800

Here is an example of how you can decrease your budget:

January 1st: Your budget is $800

January 15th: You will pause the current ad campaign, and resume it by decreasing the amount to $500. 

You Pay Right Away: $500 (leftover amount from $800 will get utilized to pay and you can check the invoice in company billing)

You Still Have: (approx.) $400 left over from the original $800

Your New Budget for January 15th - February 15th: $500 

February 15th: Your adjusted monthly budget is $500

Ad Manager Refund Policy

Ad Manager campaigns are paid through monthly subscriptions and are nonrefundable. If you pause your campaign before the month is up, it ends instantly, and auto-renew is turned off.

You can restart a paused campaign at any time before your monthly subscription expires by clicking Resume Campaign.

Please Note:

Any unused ad spend will remain in your account until you resume the campaign.

Prices do not include VAT, which is determined based on your billing country.

To prevent rejections from Facebook, make sure your campaign complies with Facebook's Advertising Policies.