Watermarking posts on social media serves several purposes, and individuals or businesses may have different reasons for using watermarks.
Common Reasons
Ownership and Copyright Protection: Watermarks can be used to assert ownership and protect the copyright of the content. By including a watermark with a username, logo, or other identifying information, it becomes more difficult for others to claim the content as their own.
Brand Recognition: For businesses and content creators, watermarks can serve as a form of branding. Placing a logo or a brand name on images helps in building brand recognition. This can be particularly important for marketing and establishing a consistent online presence.
Deterrence Against Unauthorized Use: Watermarks act as a deterrent against unauthorized use of images. Potential infringers may be less likely to use or share content that is clearly marked with someone else's branding or identification.
Professionalism: Watermarks can add a level of professionalism to the content. This is especially important for photographers, artists, and other creatives who want to showcase their work in a polished manner.
Promotion and Marketing: Watermarks can be used strategically for promotional purposes. For example, a watermark might include a website URL, social media handle, or a hashtag related to a campaign, directing viewers to the creator's online presence or a specific promotion.
Personalization and Artistic Expression: Some individuals may use watermarks as a means of personalization and artistic expression. The design and placement of can be a creative element that enhances the overall visual appeal of the content.
How to create Review Automation in Social Planner?
Go to Marketing > Social Planner
Click on settings of Social Planner
In different tabs, go to the tab of Watermark.
There is button of Add Watermark
Note - Watermark will be added for all the socials. Watermark was added on images/videos. We today only support one watermark.
- User can add the name of watermark
- User can add the alignment of watermark top, bottom, right, left or center
- Opacity can be added to the watermark.
- User can scale - resize the watermark image.
- There is an option of auto padding adding more space around the logo.
By default, watermark will be added to all the posts - image or videos. In the advance settings, we provide option to turn off watermark.
