Tracking Scripts/Pixel Code

Tracking scripts, also known as pixel code, are used in marketing to monitor user behavior on websites. They help marketers gather data on how users interact with their content, allowing them to optimize campaigns and personalize user experiences. This data collection enables more effective targeting and retargeting efforts, ultimately improving the ROI of marketing strategies.

1. For All Pages

Sites > Funnels > select a funnel > Settings > Head/Body Tracking Code

2. For Specific Pages within the Funnel Builder

Sites > Funnels > select a funnel > Steps > Edit

Click the Tracking Code Icon

Please Note:

Due to the changes brought about by the California Consumer Privacy Act (CCPA) that went into effect July 1st, 2020, marketers looking to pixel people in California will need to enter an additional parameter to the Facebook Pixel. Read more here.