Understanding the Basics of SEO
Search Engine Optimization (SEO) is essential for ranking higher on search engines like Google. Ranking organically means your website appears in search results without the need to spend money on ads. Effective SEO helps your content reach the right audience, driving more traffic and enhancing your online presence.
Setting Up SEO Metadata
Navigate to the page you want to optimize in the website or funnel builder.
Choose a funnel (Demo funnel for example and edit in new tab)
Click on the SEO metadata icon at the top of the page.
Optimize Title and Description:
Title: Ensure your title is under 70 characters and unique. Avoid repeating your domain name excessively to prevent being flagged as spammy.
Description: Write a meta description under 155 characters that accurately summarizes the page content. Make sure it is unique and includes relevant keywords.
Add Keywords and Author Information:
Keywords: Use tools to find high search volume and low competition keywords. Include long-tail keywords for better ranking.
Author: Add the author's name to establish authority.
Upload Social Image:
Add a social image that will appear when your page is shared on social media. Ensure it is click-worthy to attract more visitors.
Manage Links and Tags:
Add relevant tags to describe your content.
If you do not want the page to appear in search engines, use the "robots" tag with "noindex" and "nofollow" attributes.
Set Canonical Links: Define the canonical URL to indicate the main version of a webpage when duplicates exist. This helps search engines prioritize the correct URL.
Setting the HTML Language Attribute
Navigate to Language Settings:
Within the SEO metadata settings, find the "Language" option.
Choose the appropriate language code for your page (default is "en" for English).
Update and Publish:
Update to SEO Meta to apply all changes.
Save your changes and publish the page from the top right corner to apply the new settings.
Why this Matters
Strong SEO means more visibility, more traffic, and reaching the right audience. The SEO Suggester feature helps you optimize your content without extensive SEO knowledge, making it easier to achieve better results and attract more visitors to your website.