Go to "Automation" > "Contact and List Management" > "4.02 Unsubscribe/Bounced/Complained --> Set Channel DNDs"
This automation ensures that these users will no longer receive communications via that channel, maintaining compliance with their preferences. Additionally, it helps in managing the contact lists effectively by preventing further outreach to those who have opted out.
There are 6 Triggers we can use for this Workflow to set channel to DND
1. Customer Replied Stop To SMS
The “Customer Replied” workflow trigger activates a specific workflow when a customer responds to a message. Triggered when a customer replies with a stop phrase.
2. Customer Replied Unsubscribe to SMS
The “Customer Replied” workflow trigger activates a specific workflow when a customer responds unsubscribe to a message.
3. Email Events - Complained
The "Email Events" trigger activates a workflow whenever a specified email event occurs. Triggers when a customer marks the email as spam.
4. Email Bounced
The "Email Events" trigger activates a workflow whenever a specified email event occurs. Triggers when an email bounces (only for Mailgun).
5. Customer Replied - Apple Mail - Auto Unsubscribe
The “Customer Replied” workflow trigger activates a specific workflow when a customer responds to a message. Triggered when a customer replies with an Apple Mail sent this email to phrase.
6. Email Events - Unsubscribed
The "Email Events" trigger activates a workflow whenever a specified email event occurs. Triggered when a customer unsubscribes from the email list.
Condition - Which Trigger Occurred
Click the "+" icon and select the action or type If/Else. The "If/Else Condition" action in your automation workflow allows you to fork the contact's journey based on specific conditions.
1. Complained
Workflow Trigger is Email Events - Complained
DND Contact
Click the "+" icon and select the action or type "DND". This action will activate DND for all channels.
2. Bounced
Workflow Trigger is Email Bounced
DND Contact
Click the "+" icon and select the action or type "DND". This action will activate DND for a specific channel only - Email.
Condition - Contact have Phone Number
If the contact has a phone number, an SMS will be sent to verify contact’s email address
3. Unsubscribed
Workflow Trigger is Email Replied - Apple Mail - Auto Unsubscribe or Email Events - Unsubscribed
DND Contact
Click the "+" icon and select the action or type "DND". This action will activate DND for a specific channel only - Email.
3. Stop to SMS
Workflow Trigger is Customer Replied to Stop SMS or Customer Replied Unsubscribe to SMS
DND Contact
Click the "+" icon and select the action or type "DND". This action will activate DND for a specific channel only - SMS.
Save and Test
It is crucial to "Save" the workflow before exiting the page and to thoroughly "Test" it before enabling the “Publish” toggle or making it live.
Activate Workflow
Once you're confident that the workflow is complete and ready to perform as intended, you can enable the “Publish” toggle to activate it. Without enabling this toggle, the workflow will remain in draft mode, and the expected automation will not take place.