New Features
1. Custom Values for Personalization:
Introduced 4 types of custom values for deeper personalization:
* Contact-specific
* Time-based
* Course-specific (e.g., category title, post title)
* Location-specific
Custom values can now be applied across post descriptions, offers, offer descriptions and quizzes.
2. Razorpay Payment Gateway Integration:
Enabled payments through Razorpay to support transactions in the Indian subcontinent.
Improvements
1. Drip Notifications:
Transitioned to asynchronous flow using task queues and Pub/Sub topics for better reliability.
2. Performance Optimizations:
Enhanced HPA, CPU, memory, and connection pooling for greater efficiency.
Reduced API latency and eliminated spikes.
3. Duplicate User Handling:
Resolved issue of duplicate users with identical contact information in courses (applies to both new and existing users).