Engagement and Sales Campaign Statistics | Topline

Help center

All collectionsMarketingEngagement and Sales Campaign Statistics

Engagement and Sales Campaign Statistics

They provide insights into how well a campaign resonates with the target audience, driving actions like clicks, shares, and purchases. High engagement rates often indicate strong content relevance, while sales data reflect the campaign's ability to convert interest into revenue.

How It Works:

Under Ad Manager Statistics tab of Ad Manager, we can see the campaign performance details.
In the "Results" column of campaign statistics, users will now see outcome data for:

Engagement Objective with Messaging Apps as the conversion location.

Displays the number of people who started a conversation through the ad.

Sales Objective with Website and/or Messaging Apps as the conversion location

Website: Displays the number of link clicks on the ad.

Messaging Apps: Displays the number of people who started a conversation through the ad.

These values appear in the same familiar view under Ad Manager Statistics > Campaign Details, in the Results column next to the other metrics for the campaign.

Why it Matters:

Helps users understand engagement-driven or sales-driven outcomes without switching tools.
Allows for better performance comparisons across objectives and more informed optimization decisions.

Notes:

This update is specific only to campaigns created with Sales or Engagement objectives. Other Meta objective metrics remains same as before working as expected.
Stats reflect results reported by Meta and are updated in near real-time.

Did this answer your question?

😞

😐

😁

Roadmap Homepage