Content AI Update: Smarter, Guided Content Questions in Social Planner

What’s Changed

• Adaptive Experience: The content generation form now adapts to your selected platform (Facebook, Instagram, LinkedIn, etc.) and content type (Post, Reel, etc.), asking only the most relevant questions.

• Brand Voice Integration: Brand Voice fields are auto-filled wherever possible for consistent, on-brand content. You can still override or add extra details as you wish.

• Streamlined Workflow: Mandatory fields are always visible, while optional questions are neatly tucked into a collapsible menu - expand them whenever you want more control.

• Clearer Content Goals: The new questions help you clarify your key message, content goal, CTA, and more - tailored to each social platform and content type.

How It Works

1. Go to Marketing > Social Planner.

2. Click the "+ New Post" button.

3. Under the dropdown, select "Content AI" to launch the new experience.

4. Choose a Platform and Type for your Content.

5. Generate Content.

6. Preview the generated content.