Topline OS upgrades Bulk Actions with a new drip mode architecture. Sends are staggered intelligently, respect provider limits, and recover from transient errors faster, so big batches complete with fewer pauses and retries.
Smarter spacing of messages to reduce spikes and throttling
Adaptive pacing that respects provider and account rate limits
Better retry handling for temporary errors and busy windows
Clearer progress indicators and status messages while a bulk action runs
More stable performance on very large lists
Segment big audiences into logical batches so results and reporting are easier to read
Keep messages concise and compliant to avoid provider filtering
Schedule heavy sends during off peak windows if your audience allows
Monitor early metrics and pause or adjust if engagement looks off
Step 1
Open Contacts and Build your audience using filters or a saved Smart List and confirm the estimated size. Then click on the email box
Step 2
Compose the message and set schedule details. Choose drip mode if available and keep defaults for adaptive pacing.
Step 3
Review the summary screen for rate limits, estimated duration, and retry behavior, then start the send.
Watch progress, status, and errors in the run view. If needed, pause, edit, or resume based on results.
What is drip mode in Bulk Actions
A paced delivery method that sends messages in controlled bursts to respect limits and improve deliverability.
Do I need to set the rate manually
Usually no. Adaptive pacing chooses a safe rate based on limits and recent performance. You can adjust when options are available.
What happens on temporary errors or throttling
The system retries with backoff, then resumes normal pacing when conditions improve.
Can I pause and resume a running bulk action
Yes. Use the controls in the run view to pause, resume, or stop.
Does drip mode work for all channels
It supports major channels like email and SMS. Exact behavior can vary based on provider and account settings.
