Topline OS adds a dedicated EU Political Ads Compliance section for Google Ads. Review eligibility, provide required disclosures, link your verified identity, and confirm audience and targeting rules so eligible campaigns can serve without interruptions.
EU Political Ads Compliance section in Google Ads settings
Guided checklist covering eligibility, disclosure, and identity requirements
Fields for sponsor and authorization details as required by EU rules
Links to Google Ads political verification and identity pages
Validation prompts and status so you know what is missing before launch
Complete Google’s political advertiser verification first, including ID and authorization
Use the exact legal sponsor name that appears on your identity verification
Keep disclosure text short and unambiguous, for example, Paid for by [Name]
Limit targeting to allowed criteria and avoid sensitive categories that can trigger rejections
Step 1
Open Marketing → Ad Manager → Settings.
Open EU Political Ads Compliance, complete the checklist (confirm EU political eligibility and link your verified Google Ads identity), then enter sponsor/authorization details and add required disclosure text.
Review targeting guidance, confirm your audience settings comply, and Save. Resolve any validation messages before launching or resuming campaigns.
Do I need to complete Google’s political verification
Yes. Verification with Google Ads is required. Use the links in the section to complete or confirm status.
What disclosures are required
EU rules typically require a sponsor statement like Paid for by plus identity details. Follow the on screen guidance for your case.
Will this apply to all my Google Ads
It applies to campaigns and creatives flagged as political in EU regions. Non political ads are unaffected.
What happens if I skip a requirement
Campaigns may not serve or could be suspended. The section shows missing items so you can fix them before launch.
Can I target by sensitive categories
Follow EU and Google policies. Some targeting types are restricted for political ads. Review the guidance in the section.
