You can now connect quiz questions and outcomes to CRM custom fields. Map single choice, multiple choice, numeric, and outcome scores to fields on contact or company records. This enables targeted messaging, smart pipelines, and analytics that reflect real quiz insights.
Direct mapping from quiz questions to CRM custom fields
Support for single choice, multiple choice, numeric, text, and outcome score mappings
Per question field selection with value normalization
Write targets for contact or company level fields
Conflict handling with update rules like overwrite or write if empty
Validation for type mismatches and unmapped questions
Activity log entries for quiz submissions and field updates
Preview mode to test mappings before publishing
Create dedicated fields for key questions like persona, budget range, or readiness score
Normalize answer choices so values are clean and consistent for filters
Use write if empty for stable attributes such as industry and overwrite for time sensitive values like intent
Map an overall score to a numeric field and set score bands for automation triggers
Avoid mapping every question; focus on the 5 to 7 answers you will actually use downstream
After launch, build SmartLists and campaigns based on the new fields to realize value quickly
Step 1
Go to your quiz in the builder and open the Data mapping or CRM mapping section.
Step 2
For each question, choose the target custom field. Set value mappings for each answer choice or point the numeric result directly.
Step 3
Create a workflow based on the winning category.
Which question types can be mapped?
Single choice, multiple choice, numeric, text responses, and overall outcome or score values can be written to compatible custom fields
Can I map to contact and company fields?
Yes, choose the target object per question so answers can populate contact level or company level fields as needed
How do updates handle existing data?
Use overwrite for dynamic values or write if empty to preserve stable attributes; skipped answers can keep defaults
What happens with type mismatches?
Validation flags mismatches such as mapping text to a numeric field and blocks publish until resolved
Can I map multiple answers from a multi select question?
Yes, map to a multi select field or write a delimited string where supported to capture all selections
