Meta lead generation campaigns can now use hybrid conversion locations that combine on-platform lead forms with website-based conversions. This provides more flexibility for capturing leads while optimizing campaign performance and improving tracking across different lead sources.
• Hybrid conversion locations for Meta lead generation campaigns
• Ability to collect leads through forms and website pages
• Improved flexibility in campaign setup
• Better tracking of lead sources
• Enhanced optimization for lead generation campaigns
• Choose the conversion location that matches your campaign goal
• Use website conversions when detailed tracking is required
• Combine form leads and website leads for a broader reach
• Monitor performance by lead source to optimize campaigns
• Test different conversion setups to find the best results
Step 1
Navigate to the advertising management section.
Step 2
Select a campaign focused on lead generation.
Step 3
Select the hybrid option that includes both form and website conversions.
Step 4
Set up lead forms or website tracking for conversion events.
What are hybrid conversion locations for lead generation?
• They allow campaigns to collect leads from both platform forms and website pages.
Do I need to enable this feature manually?
• Yes, you must select the hybrid conversion option when configuring the campaign.
Can leads come from both sources in one campaign?
• Yes, hybrid campaigns allow leads from forms and website conversions.
Does this improve campaign flexibility?
• Yes, it gives advertisers more options for collecting leads.
Can performance be tracked by lead source?
• Yes, reporting helps identify where leads are generated.
