In recent developments, LeadConnector announced significant changes affecting Application-to-Person (A2P) messaging in the United States. Starting August 31, 2023, all A2P messages sent from unregistered ten-digit long code numbers to U.S. numbers will be blocked to combat spam and ensure compliance with carrier regulations. This measure underscores the importance of understanding and adhering to the new compliance frameworks outlined by LeadConnector's Trust Center. This article will guide you through the necessary steps to ensure compliance and maintain uninterrupted service.
Trust Center Onboarding Overview
The Trust Center provides advanced products designed to enhance customer engagement through increased throughput and brand recognition. The initial step towards accessing these products involves three key actions:
Start the Registration Process: Begin by registering in the A2P Brand and Campaign Registration section and ignore the Business Profile section initially.
Determine A2P Brand needs: Check if the business has a Tax ID (e.g., EIN, CCN). Registration without a Tax ID is restricted to businesses with valid addresses in the US or Canada.
Brand and Campaign Details: Choose the campaign use case, provide production sample messages, indicate whether a hyperlink and phone number will be shown in the SMS, and detail end-user consents and opt-ins. Finally, submit the information for approval.
Select the Campaign Use Case and enter a description for the same
Provide Production Sample Messages and select if the hyperlink and phone number will be shown in the SMS.
Provide details around end-user consents and opt-ins.
Click on Submit!
Business Profile, A2P Brand, and Campaign Registration Status
Once the above steps are completed, the registration status for the Business Profile, A2P Brand, and Campaign will be updated. You will be able to see whether each segment is approved or pending approval.
In this case, the Business Profile is approved and the Brand is submitted with a Pending Approval status.
In this case, the Business Profile, A2P Brand, and Campaign all three are registered and Approved status.
Pricing for A2P Brand and Campaign
The pricing model for A2P branding and campaigns include a mix of one-time and monthly fees:
Sole Proprietor and Standard Low Volume Brands: One-time brand registration fee of $4.41 and a one-time campaign registration fee of $16.5375.
Standard High Volume Brands: One-time brand registration fee of $48.51 and the same campaign fee as above.
Campaign Fees: Monthly fees ranging from $1.5 to $11.5, determined by the use case.
Messaging Service Creation
Upon approval of the campaign, LeadConnector automatically creates a messaging service and links it to all associated phone numbers within the sub-account. This streamlined process ensures quick compliance with minimal effort.
Frequently Asked Questions (FAQs)
A2P 10DLC Registration: The prerequisite is to create a business profile providing the EIN and additional business information.
Charges: A one-time brand registration fee and a variable monthly campaign fee apply.
Alternatives: If compliance seems burdensome, you can switch to using Toll-Free numbers. Registration for Toll-Free numbers is free and simpler.
Conclusion
Compliance with A2P 10DLC regulations is crucial for continuing uninterrupted SMS services in the United States. By following the steps outlined in LeadConnector’s Trust Center and considering alternatives like Toll-Free numbers, businesses can ensure they meet carrier requirements and avoid service disruptions. For further assistance, businesses are advised to consult the detailed help articles provided by LeadConnector or contact their support team for personalized guidance.