Getting a dedicated IP address provides your organization with exclusive ownership, giving you full control over the management of the email sender reputation and deliverability tied to that IP.
This article will cover What dedicated IP in LC email is, pricing, why the feature was built, and several FAQs.
If you're sending a significant volume of emails, in the ballpark of hundreds of thousands to millions per month (especially if exceeding 200,000), it becomes prudent to establish your reputation on a dedicated IP. It's worth noting that obtaining a dedicated IP might be a distinct investment.
Furthermore, when setting up email authentication protocols, including SPF, DMARC, DKIM, and SSL certificates to bolster protection against email spoofing, a dedicated IP becomes vital. Shared IPs don't offer the same level of security, leaving you vulnerable to the actions of other senders using the same IP.
Additionally, possessing a dedicated IP shields you from potential domain hijacking risks, ensuring the integrity and security of your email communications.
While a dedicated IP might come with higher costs compared to a shared IP, it presents several distinct advantages:
Enhanced Email: Dedicated IPs often result in faster email delivery. Renowned email service providers like Gmail and Yahoo tend to favour emails from dedicated IPs, ensuring quicker inbox placement for your messages. Additionally, without sharing bandwidth, your performance isn't influenced by others using the same IP.
Full Control Over Sender and IP Reputation: As the sole user of a dedicated IP, you have total control over your sending habits, IP reputation, and, for websites, SEO efforts. This allows you to customize your strategies without external interference.
Efficient Problem Resolution: Being the only sender on your dedicated IP simplifies the process of identifying and addressing IP-related issues. Pinpointing problems and implementing solutions becomes more straightforward, improving the overall reliability of your services.
Enhanced Cybersecurity: A dedicated IP provides an additional layer of protection against threats like domain hijacking, malware, and hacking attempts, ensuring better security for your online resources.
In conclusion, while dedicated IPs might be more costly, the tangible benefits they offer in performance, control, problem-solving, and security make them a valuable investment for organizations with significant online and email needs.
Within the world of email service providers (ESPs), your reputation is critical. With a dedicated IP, the challenge is to manage email volume and timing adeptly to prevent activating spam filters. Ideally, you should pace your email dispatches, allowing for a gradual increase in volume every 24 hours.
Dedicated IPs are most beneficial when consistently dispatching large volumes of emails. However, sporadic, high-volume sending can be counterproductive, potentially flagging you as a spammer to email filters or even resulting in blocklisting. ESPs are particularly wary of abrupt surges in email dispatches.
If your email traffic is inconsistently high, a shared IP might be more advantageous. This aligns your intermittent high volumes with the steady traffic patterns of other senders on the same IP.
Through testing and adjustments, we've perfected and automated the dedicated IP warm-up process, ensuring a robust sender reputation. If manually warming up your IP isn't for you, our solution offers a seamless experience. Users may experience a transitional period where their emails alternate between the dedicated IP and their old shared IP in a 50/50 split until the dedicated IP is fully warmed up. This warmup process is crucial to ensure optimal deliverability and reputation for the dedicated IP. It is important to note that users may still be in the warmup phase even after a considerable amount of time has passed since the IP was assigned.
In the ever-changing domain of email delivery, tact and strategy are essential to uphold a stellar reputation with ESPs and guarantee your messages reach their desired recipients.
