Workflow Action Based on Email Event Clicked/Opened

This could lead to automated responses such as sending a follow-up email or updating the customer’s status in the CRM system. Additionally, it could trigger notifications for the sales team to take further action or analyze the engagement data for future campaigns. These actions ensure that no opportunity is missed and that customer interactions are optimized.

The following guide will show you how to set it up so that after you send an email, you can perform certain trigger actions based on what they do. As an example, if there is a link such as open events in the email.

Whenever a Link Needs to be Clicked for the Next Step to be Initiated, set Action to "Email Event" (Wait For).

For If/Else Function, you can Select the Condition that will Add them to the Next Sequence once they Clicked or Not

For Branches

Under Segments > Events > Email Events

Under Operator > Is > Clicked

Did this answer your question?
😞
😐
😁