How Email Validation Works

• All the emails will be validated before sending the email if it's not validated before. There was an option to re-validate the email in 90 days. Before email sending, the validated date will be checked if it is validated before 90 days, re-validation will happen.

• On the contact detail page, the user can manually check

  • Navigate into the contact record >scroll down the right side > click the envelope icon.

This will be very helpful in preventing SaaS frauds.

FAQ's

Q: What does Email Validation check for?

• The email address syntax is correct.

• The domain is set up to receive email.

• The email address exists.

• The email address isn’t a high-risk address.

• The email address isn’t role-based, such as info@domain.com or admin@domain.com.

Q: Why is Email Validation important?

A: Email Validation is important because it:

• Boosts your delivery rate by removing invalid email addresses.

• Maintains your mailing list hygiene by keeping your email list up-to-date.

• Improves your email marketing metrics like click-through rate (CTR), open rate, and click-to-open ratio (CTOR).

• Protects your sender's reputation.

Q: How does Email Validation impact my email deliverability?

A: Email deliverability is highly impacted by bounced emails. Decrease email bounces by performing email Validation ahead of time.

Your IP address and domain reputation take a hit when your email service provider (ESP) can’t place your email into a subscriber’s inbox. This impacts future deliverability because email clients rely on IP and sender reputations to determine whether or not to deliver your messages. If you have a bad sender or IP reputation, email clients may decide to place emails sent from your domain name in your subscriber’s spam folder. Or, they may not deliver them at all.

Q: Why does my account have automatic email validation enabled?

A: Account has automatic email validation enabled because it was created within the last 30 days, and the deliverability rate of imported email list fell below 90%. This feature is designed to ensure the accuracy and deliverability of email addresses, helping to maintain high deliverability rates and effective emails.

Q: When should I validate my email list?

A: If you’ve bought a mailing list (which we highly recommend that you don’t) or if you’ve inherited a mailing list you’re unfamiliar with. It’s a great idea to use an email verifier.

In addition, if your list has grown or it’s been some time since you last verified your email addresses, we recommend giving your mailing list a health check today.

Q: How can I bill my clients for usage?

A: If you are on the Pro-plan, you can rebill your clients and save the time & effort needed to bill them manually.