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How to Add A Facebook Pixel to a Funnel

If you are using a Facebook Pixel to track events for your ads, you will want to add the Pixel code to your funnel and funnel steps. Seamlessly send tracking events data to Facebook using the Facebook Pixel and Conversion API. This will provide enhanced tracking capabilities to optimize your marketing efforts and improve your business insights.

Key Features

  • Facebook Pixel Integration: Easily send event data to Facebook by submitting your Pixel ID.

  • Conversion API Support: Choose to send event data via Facebook Conversion API by entering an access token.

  • Flexible Tracking Options: Choose whether you want Funnel-level tracking or Page specific tracking. Former monitors events across the entire customer journey, while the latter tracks events on specific pages.

  • Event Types: Decide whether to track events on page views or on upcoming triggers such as one-step or two-step order form submission.

  • Multiple Pixels: Manage multiple Pixel IDs for comprehensive tracking across different segments.

  • Summary Table: View and manage all your tracking configurations in a user-friendly summary table.

What you will need:

  • Facebook Pixel Code

  • Events you want to track

How to Use?

  1. Login into your account, go to Sites and choose any funnel by clicking on the Funnels tab.

  2. Open the funnel/website you want to send track events on. Go to the Events tab in the funnel/website overview screen. 

  1. Click 'Add event' and enter your Pixel ID, you can find the instructions to find and add.

  1. Choose Tracking Level: whether you want to track events at the funnel level or on specific pages.

  2. Enable Conversion API: If you wish to send data using the Conversion API, select this option and enter your access token.

  3. Add and configure multiple Pixel IDs as needed and view them in the summary table for easy management.

Benefits:

This feature will give you more control and flexibility over event tracking. By integrating with Facebook Pixel and Conversion API, you can:

  • Gain deeper insights into user behavior and conversion metrics.

  • Optimize your advertising strategies with accurate event data.

  • Improve the efficiency of your marketing campaigns by targeting users based on detailed event tracking.

Step 2: Add in Event Specific Code to Individual Pages

  • Choose the Step where the event in question is occurring (e.g. Lead would occur after an Opt In)

  • Edit the Step.

  • Click on the Tracking Code option on the top left.

  • Click Footer Code and paste in the Event Code.

  • Save your Changes.

Resources

Facebook Pixel Code (insert your ID in the IDHERE part of the code):

<!-- Facebook Pixel Code -->

<script>

  !function(f,b,e,v,n,t,s)

  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?

  n.callMethod.apply(n,arguments):n.queue.push(arguments)};

  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';

  n.queue=[];t=b.createElement(e);t.async=!0;

  t.src=v;s=b.getElementsByTagName(e)[0];

  s.parentNode.insertBefore(t,s)}(window, document,'script',

  'https://connect.facebook.net/e...');

  fbq('init', ‘IDHERE’);

  fbq('track', 'PageView');

</script>

<noscript><img height="1" width="1" style="display:none"

  src="https://www.facebook.com/tr?id...;

/></noscript>

<!-- End Facebook Pixel Code -->

Facebook Event Code: 

 <script>

    fbq('track', 'EVENTHERE');

  </script>

List of Facebook Standard Events: 

https://developers.facebook.com/docs/facebook-pixel/reference#standard-events

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