Google Organic Booking

What is Booking Redirect

Google Booking Redirect, or Google Organic Booking, involves customers finding and booking services directly from a business's Google My Business (GMB) listing without the use of third-party booking platforms or paid advertising. If a business has enabled booking functionality through their Google My Business profile, customers can book appointments or services directly from the search results page or Google Maps listing for that business.

This feature simplifies the booking process for potential customers, allowing them to schedule appointments without visiting the business' website or using external booking platforms. Through Google Organic Booking, businesses can easily reach local customers and attract them through a seamless booking process.

Who is This Applicable For

This feature can be used by users who have businesses in the following countries:

Following are the Business verticals this is applicable for with some exclusions:

What Do You Need

• You must have a Google Business Profile for this feature

• Business should be in United States

Uploading Feeds

Go to "Calendars Settings" > "Connections" > "Organic Booking Redirect" 

Step 1: Primary Action Feed (Book Online Button)

1. Create a Booking Page:

• Set up a Service Menu or a Group of services. This detailed view helps customers choose services easily.

2. Upload the Primary Action Feed:

• This link enables customers to directly book services. Ensure it’s active and user-friendly.

The Primary Feed action link would be added to the Book Online button as shown in the below example:

Step 2: Individual Service Booking

1. List Your Services:

• Any calendar which you have created can be used here which would show up under the services tab on Google

2. Upload Individual Service Feeds:

• If you want certain calendars (services) to be shown you can select those Calendars in the Individual Service Booking dropdown. 

Ensure the Calendars have Description: Please ensure that the calendars you are selecting have a clear description matching to the Name of the Calendar / Service. This is crucial to get these validated on Google's end.

It usually takes 1-2 weeks for the feeds and profiles to be verified for the first time.

The Calendars which you upload in the Service Feed would appear on Google similar to the example shown below.

Tips for Success:

• Clear Descriptions: Make sure your services and calendars have clear, concise descriptions that match their names.

• Link Accuracy: Please ensure that you are selecting only service menu or group in the Primary Action Feed and Individual calendars Service Links

• Regular Updates: Keep your information current. Update your offerings and descriptions as needed for accuracy.

How to Disable Integration

Users can disable Google Organic Booking with a simple toggle in Calendar Settings. By disabling the integration, the system avoids uploading feeds to Google. The end customer won't have the option to discover and book services directly from a business's Google My Business (GMB) listing.

To disable the integration:

• Navigate to "Calendar Settings" > "Connections" Tab

• In the Account Connections tab, locate the "Google Organic Booking" section.

• Toggle the switch to "Disable Google Organic Booking".