What Things You Should Include in Your Cookie Policy

In order to use cookies or other tracking technologies, a website must have a cookie policy. There is information about the types of cookies used, their purposes, and how users can manage their preferences. In order to be effective, a cookie policy should include the following elements.

Include Basics About Cookies

Include the following sections for customer to understand about the cookies:

- What are Cookies?

- Why do we use Cookies?

- How do you we use cookies

- Do you serve targeted advertising?

- How often will you update this Cookie Policy?

Include Essential Cookies in your Cookie Policy

The table below lists all the essential cookies for funnels/websites functionalities to work properly.

Include Cookies with Variable Names in your Cookie Policy

The table below lists all the essential cookies for funnels/websites functionalities to work properly.


More details like service, purpose, storage duration about every cookie

1. msgsndr_id

  • Service: Funnels

  • Purpose: To identify visitor contact information.

  • Cookie Type and Duration: Persistent (expires after 365 days)

  • Notes:

    • Facilitates user-contact activities tracking.

2. _mp

  • Service: Funnels

  • Purpose: Stores marketplace information.

  • Cookie Type and Duration: Persistent (expires after 365 days)

  • Notes:

    • Tracks user purchases, especially recurring payments.

3. provider 

  • Service: Funnels

  • Purpose: Stores the latest payment method type.

  • Cookie Type and Duration: Session

  • Notes:

    • Manages payment options during the user’s session.

4. tl_timer_arrival, tl_timer_element_id

  • Service: Funnels

  • Purpose: Stores arrival time and timer elements for user actions.

  • Cookie Type and Duration: Session (expires in 1 day)

  • Notes:

    • Timer-related user action tracking.

5. user-email, user-billing-id

  • Service: Funnels

  • Purpose: Stores unique identifier, logging emails, and billing information.

  • Cookie Type and Duration: Persistent (expires after 365 days)

  • Notes:

    • Facilitates user actions and form submissions.

5. cookie-config

  • Service: Funnels

  • Purpose: Store cookie consent of user

  • Cookie Type and Duration: Persistent (expires after 6 month)

  • Notes:

    • Getting permission from website visitors before storing or accessing cookies on their device

6. am_id

  • Service: Affiliate Marketing Team

  • Purpose: Stores unique code of affiliate for tracking.

  • Cookie Type and Duration: Persistent (duration varies by user)

  • Notes:

    • Tracks traffic and sales from affiliates.

7. am_fingerprint

  • Service: Affiliate Marketing Team

  • Purpose: Stores unique identifier for visit using affiliate code.

  • Cookie Type and Duration: Persistent (duration varies by user)

  • Notes:

    • Tracks clicks, leads, and sales from affiliates.

8. _ud

  • Service: Forms/Surveys/Funnels/Calendar

  • Purpose: Form/survey details and data entered (excluding credit card info).

  • Cookie Type and Duration: Persistent

  • Notes:

    • Assists with form submission tracking and data retention.

9. lead-connecter-text-widget-input-values

  • Service: Chat Widget

  • Purpose: stored last chat session user details

  • Cookie Type and Duration: Persistent

  • Notes:

    • we are keeping last filled values in chat-widget so that next time user don't need to put the name, emails etc

10. lead-connector-text-widget-i18n-keys

  • Service: chat widget

  • Purpose: for internationalization.

  • Cookie Type and Duration: Session

  • Notes:

    • i18n translation.

11. wl

  • Service: Calendar

  • Purpose: Whitelabel Url

  • Cookie Type and Duration: Persistent

  • Notes

    • store whitelabel url for redirect

12. ln_url

  • Service: Funnel

  • Purpose: Use for Topline Funnel

  • Cookie Type and Duration: Persistent

  • Notes

    • Topline login URL

13. orderResponse

  • Service: Funnel

  • Purpose: use for upsell and order confirmation

  • Cookie Type and Duration: Session

  • Notes:

    • Stored order form response for upsell to work and confirmation

14. contactResponse

  • Service: Funnel

  • Purpose: use for order form, upsell and sticky contact

  • Cookie Type and Duration: Session

  • Notes:

    • Stored Contact response for order form, upsell and sticky contact

15. redirect

  • Service: Ecommerce

  • Purpose:  redirect action for ecom

  • Cookie Type and Duration: Session

  • Notes:

    • ecom post purchase redirect URL

16. _mf_[location_id]

  • Service: Membership

  • Purpose: use for membership access

  • Cookie Type and Duration: Persistent

  • Notes:

    • stored membership info once membership purchased from order form

17. user_data_[calendar_id/location_id]

  • Service: Calendar

  • Purpose: calender details and data entered (excluding credit card info).

  • Cookie Type and Duration: Persistent

  • Notes:

    • Assists with form submission tracking and data retention.

18. v3_first_session_event__[location_id]

  • Service: Attribution Team

  • Purpose: To store and identify landing session data.

  • Cookie Type and Duration: Session (expires after 30 minutes)

  • Notes

    • Stores data like referrer, landing URL, and other parameters.

    • Helps in analyzing the first user session.

19. v2_contact_session__[location_id]__[session_id]

  • Service: Attribution Team

  • Purpose: To store unique session ID for lead identification.

  • Cookie Type and Duration: Persistent (expires after 168 hours/7 days)

  • Notes:

    • Identifies leads by unique ID.

20. v2_contact_session__[location_id]__[session_id]

  • Service: Attribution Team

  • Purpose: To store unique session ID for lead identification.

  • Cookie Type and Duration: Persistent (expires after 168 hours/7 days)

  • Notes:

    • Identifies leads by unique ID.

21. v2_user_session_event_[location_id]__[session_id]

  • Service: Attribution Team

  • Purpose: To store unique session ID for lead identification.

  • Cookie Type and Duration: Persistent (expires after 168 hours/7 days)

  • Notes:

    • Identifies leads by unique ID.

22. v2_session_history__[location_id]

  • Service: Attribution Team

  • Purpose: To keep a log of all session details for analysis.

  • Cookie Type and Duration: Persistent (expires Forever)

  • Notes:

    • Facilitates session analytics and user behavior tracking.

23. _pl_[funnel_id]

  • Service: Funnel

  • Purpose: v2 Order form products Details

  • Cookie Type and Duration: Persistent (expires Forever)

  • Notes:

    • Stored v2 order form products details for order confirmation

24. _pl_v1_[funnel_id]

  • Service: Funnel

  • Purpose: v1 order form product details

  • Cookie Type and Duration: Persistent (expires Forever)

  • Notes:

    • Stored v1 order form products details for order confirmation

25. _pl_ecom_<variable>

  • Service: Ecommerce

  • Purpose: product details

  • Cookie Type and Duration: Persistent (expires Forever)

  • Notes:

    • products details for order summary in thank you page

26. _address_[funnel_id]

  • Service: Funnel/Ecommerce

  • Purpose: use to show contact address

  • Cookie Type and Duration: Persistent (expires Forever)

  • Notes:

    • Order Form confirmation contact address

27. cart_details_[funne_id]

  • Service: Ecommerce

  • Purpose: use to store cart details

  • Cookie Type and Duration: Persistent (expires Forever)

  • Notes:

    • persist cart details for user session

28. couponSessionId_[funne_id/location_id]

  • Service: Funnel/Ecommerce

  • Purpose: use to store coupon session for an user

  • Cookie Type and Duration: session

  • Notes:

    • applicable on one-time products

29. location_ 

  • Service: Funnels

  • Purpose: Stores unique identifier, logging emails, and billing information.

  • Cookie Type and Duration: Persistent (expires after 365 days)

  • Notes:

    • Facilitates user actions and form submissions.

30. <variable>lead-connecter-text-widget-prompt-dismissed 

  • Service: Chat Widget

  • Purpose: stored time when user click on chat-widget

  • Cookie Type and Duration: Persistent (expires after 365 days)

  • Notes:

    • this is to track when did user click on chat-widget last time

31. <variable>_lead-connecter-live-widget-message-data 

  • Service: Chat Widget

  • Purpose: stored last input from chat-widget

  • Cookie Type and Duration: Persistent (expires after 365 days)

  • Notes:

    •  this is to save last input data in chat-widget, it brings same value next time in input fields

32. v2_history__[location_id]

  • Service: Attribution Team

  • Purpose: To store each user page visit and time spent on pages.

  • Cookie Type and Duration: Persistent (expires Forever)

  • Notes:

    • Tracks user journey through the website.

33. embedCode[surveyId]

  • Service: Forms

  • Purpose: Maintains embed code configuration.

  • Cookie Type and Duration: Persistent (expires Forever)

  • Notes:

    • Embedding form configurations for user sessions.

34. survey_temp_slides_[surveyId]

  • Service: Surveys

  • Purpose: Maintains survey slide configurations.

  • Cookie Type and Duration: Persistent (expires Forever)

  • Notes:

    • Retains survey configuration settings between sessions.

35. tr 

  • Service: Funnel/Forms

  • Purpose: use for order tracking purpose

  • Cookie Type and Duration: Persistent (expires after 365 days)

  • Notes

    • generate tracking ID for transactions

36. redirectUrlOnSuccess 

  • Service: Funnel/Form/Calendar

  • Purpose: use for order form success redirect action

  • Cookie Type and Duration: Session

  • Notes

    • stored order form redirect URL for IDEAL,SEPA and BAN CONTACT provider

37. redirectUrlOnFailure 

  • Service: Funnel/Forms

  • Purpose: use for order form failure redirect action

  • Cookie Type and Duration: Session

  • Notes

    • stored order form redirect URL for IDEAL,SEPA and BAN CONTACT provider

Did this answer your question?
😞
😐
😁