We’ve rolled out important updates to ensure your SMS communications comply with regulatory standards like A2P 10DLC. Here’s what’s changed in the SMS Compliance settings under Advanced Settings.
Mandatory Sender ID and Opt-Out Language: The first message in every SMS conversation—including Missed Call Text-Back (MCTB) and review requests—now automatically includes sender identification (e.g., your business name) and opt-out language (e.g., “Reply STOP to unsubscribe”), unless already present in the message.
Trial and New Location Restrictions: Service in trial mode and newly created locations cannot disable the sender ID and opt-out checkboxes, ensuring compliance during critical setup phases.
User Restrictions: Account Users and Admins can no longer disable these checkboxes, maintaining consistency and compliance across your account.
Smart Opt-Out Logic: Opt-out language is only added if the message doesn’t already include it, avoiding duplication.
UI Enhancements: We’ve improved the SMS Compliance tab for a cleaner, more intuitive experience.
With these changes, you will stay in compliance with carrier regulations, reduce the risk of messaging restrictions, and build trust with your recipients. Now you can save time and effort while protecting the reputation of your messaging by automatically complying with features such as MCTB and review requests.
In account view, head to Settings > Phone Numbers > Advanced Settings > SMS Compliance to review or customize your sender ID and opt-out text (where allowed). Click the Customize button to tailor the default text, ensuring it meets your needs and regulatory requirements.
