Persona verification is only required under the following conditions:
You're purchasing a number from the US, Canada, or Puerto Rico (+1 country code)
Your account has not previously completed Persona verification.
Once verified, users will not be asked to complete Persona again for that account—this applies to future:
Phone Number Purchases
A2P Brand Registrations
Toll-Free Number Verifications
CNAM Setups
SHAKEN/STIR Authentication
1. User Initiates a Phone Number Purchase
When a user attempts to purchase a US/CA/PR number and Persona hasn't been completed, the following identity verification modal appears.
2. Document Upload Begins
The user is asked to upload a valid government-issued ID (e.g., passport, driver's license, etc.) based on their country and ID options:
3. Facial Verification Flow
After uploading the ID, users are prompted to complete live selfie verification using their webcam or phone.
4. Purchase Completed Upon Verification
Once the verification process is successful, the phone number is purchased automatically—no additional action is required.
Persona is a one-time process per account. Once verified, users will not be prompted again for future compliance actions or number purchases.
This enhancement is essential to:
Comply with carrier identity requirements
Prevent fraud and protect our platform's ecosystem
Maintain a seamless experience for already-verified, low-risk users
Additional Notes
Applies only to LC Phone-managed accounts
Also enabled for +1 Number Pool Purchases
Users may need to refresh the page to load the updated Persona prompt.