The following are common Toll-Free or A2P Registration failure reasons and how to fix them. The most common reasons for failure are:
Opt-In Information Provided
Forbidden Use Cases
Not Updating Examples Provided
In-Accurate Company Information
Broken/Inactive Links
Below we will dive into each rejection reason and how to fix it.
Review the following tips with the client and implement any missing or incorrect information.
A live and operational website is a requirement for registration. The site must have a place for a contact to opt-in to receiving messages from you. See below for what should be included in this opt-in flow.
The website is required to have Terms of Service (also called Terms of Use) and Privacy Policy links to the footer of all pages including the home page.
Contacts must fill out an opt-in form. This form must include:
An opt-in checkbox for Terms & Conditions and Privacy Policy with links to both your Terms & Conditions and Privacy Policy
An opt-in checkbox to be messaged by your business to the number given.
Direction on how the contact can opt-out
The form can be for account creation, appointment scheduling, newsletter sign-up, or anything else related to your company. What matters is that contacts are presented with a clear way to opt-in to receive messages from your business.
Example Verbiage for Checkbox for consent to message and Terms of Service and Privacy Policy opt-in:
✅I agree to Terms of Service and Privacy Policy provided by Topline OS.
✅I agree to receive marketing messaging from COMPANY_NAME at the phone number provided above. I understand I will receive 2 messages a month, data rates may apply, reply STOP to opt out
*Be sure to replace “Topline OS” with your Business Name.
*Be sure you hyperlink your Terms and Conditions and Privacy Policy.
If you desire to send them additional news, feature updates, discounts, offers, or other unrelated promotional offers, add an OPTIONAL (not required) check box. If you will not be sending them promotional offers, then you do not have to include this.
Again, this must be an optional checkbox field, do not set it to be a required field.
Some businesses will not be able to register for a campaign as they may not be allowed to send SMS or MMS in compliance with new texting laws. For example, a Cannabis Company will not be approved for a campaign SMS/MMS for A2P in the United States.
If a company falls into one of these categories or use cases, they are unable to register a campaign.
Forbidden Use Case Categories Include:
High-risk financial services
Third-party lead generation services
Debt collection or forgiveness
"Get rich quick" schemes
Gambling
Illegal substances
"S.H.A.F.T." use cases (Sex, Hate, Alcohol, Firearms, and Tobacco)
Topline OS provides examples during the registration process. Please note that not updating the placeholder information will result in a failure. Be sure to review each message in detail and add YOUR business phone number, website links, business name, etc. The information should be an exact example, with your business information, being sent to a customer.
Incorrect business information will lead to a rejection. For example, if the name of your company on your CP 575 is different from the name provided on the A2P registration.
The authorized representative must be linked to a valid personal cell phone number. A Google Voice Number or similar VoIP number is not allowed.
Be sure to take the time to review your information in detail, updating any inaccuracies.
Provided examples of opt-ins, websites, Terms and Conditions, Privacy Policy, need to be working, and active links. If examples result in a 404 error, it will cause your submission to be rejected. Links provided need to be to your website and not that of another company.
Test each of your links to ensure they are fully functional and do not result in an error.
A: It is always our recommendation to seek legal counsel by hiring a lawyer to write your legal documentation. Many of our customers have also sought out templates and other services like Termly, Rocket Lawyer, or Termsfeed to generate them. Others ask ChatGPT to create one for them. Again, hiring a lawyer is the only way to ensure proper compliance when creating Terms and Conditions as well as a Privacy Policy.
A: The funnel and website builders include a “T & C” Form element that can be used to link your terms and service and/or privacy policy.
You can edit the terms and conditions link but selecting the text and then clicking the three vertical dots in the editor and selecting the edit link icon.
Note: Opt-in consent message and checkbox must be separated from the T&C/Privacy Policy consent and checkbox.
A: A custom field checkbox can be added to a form or survey.. When adding this element click “Custom Fields” and then create a new field. Select “Checkbox, add your verbiage, then save. If you need to edit the content of this checkbox, you will need to navigate to Settings > Custom Fields > +Add Field and Checkbox > Next.
A: A CP 575 is the official document sent to you from the IRS. When submitting your A2P brand registration be sure the company name is identical to what is on the letter. Do not use any DBA or leave off any commas. These names in the CP 575 may also include ‘LLC’ which would also need to be included in the A2P brand registration.
