What is LC - Phone System

Sending or receiving SMS/calls via phone eliminates the need to use a third-party telephony provider. With Phone, there is no requirement for a third-party telephony provider to be used in order to send/receive an SMS or make a phone call in the CRM when using a third-party.

What is LC - Phone

LC - Phone acts as a Telephony service provider, which has Incredible Deliverability, Error Monitoring, and Better Compliance and is much more affordable when compared to any of the Telephony service providers.


Why was this Feature Built

We have developed a Phone ISV product (aka  LC - Phone System) to stop the need for agencies to signup for Twilio and integrate it into the CRM.

In the past, when an agency signed up for the CRM, they had to sign up for Twilio and integrate it into the CRM. Managing this requires relatively advanced knowledge, and not all agencies are comfortable doing it themselves. Like any other SaaS platform, the ideal solution is to have SMS/ Call work out of the box because that's how users expect a matured SaaS platform to work.
Historically, configuring Twilio has been a major challenge for new Agencies regarding getting up and running. With LC - Phone, sending & receiving SMS/calls will work right out of the box.

Why switch to LC - Phone System?

  • Out of the box with one click. 

  • Increased security with Ramp ups and real-time error monitoring. 

  • Increase delivery rate with in-app features[Opt-out and SenderID addition, DND based on Error rates] 

  • Better Cost with real-time billing[Quick realization of money]. 

  • Reduces friction to manage different platforms, most of the features are available in-app.

How Does This Impact Affiliates?

LC - Phone eliminates one of the two major hurdles to getting up and running with the CRM, which means your new affiliates will be much more likely to find success and stick. Next up, LC - Email.


FAQ

Q: In which countries are ISV available?

A: Twilio ISV /  LC - Phone system is available for all countries. We support regulatory bundles.

Q: What are the costs of ISV -vs- Twilio?

A:  LC - Phone system costs should be the same as Twilio. Learn more here.

Q: Do you support SHAKEN/STIR registrations?

A: Yes, we support SHAKEN/STIR. Register for SHAKEN/STIR to avoid the call being marked as SPAM. After submitting their Business Profile, Agency and Sub-account admins can register for SHAKEN/STIR. This is a free-of-cost service. 

Q: Do you support CNAM registrations?

A: We do not support CNAM registrations, but we plan to support them by Q4'23.


Q: Is Twilio number validation still available for ISV?

A: Yes, Go to the Account Settings -> Business Info -> General

Q: Do you support IVR/studio flow if we move to Lead Connector?

A: We do not support IVR, or any custom flows built in within Twilio Studio.

Q: Is the LC phone system HIPAA compliant?

A: We have a signed BAA with Twilio for HIPAA compliance. As long as you have our HIPAA compliance package you should be good to go!

Q: If I switch from Twilio to LC, will call recordings be lost?

A: Please note that the prompt before switching states, “Call recordings might get lost,” but rest assured that the recordings will still be archived in your Twilio account. The call recordings will not transfer over. However, the recordings will remain available in the customer’s Twilio account. They can be manually downloaded from Twilio for safekeeping if necessary.

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