The below information applies to extended code messaging with the rollout of the new A2P 10DLC system, in addition to the shortcode and Toll-Free messaging. Lastly, we have suggested alternatives for conducting certain unlawful use cases.

 
WARNING

Policy violation will lead to the suspension of SMS/MMS capability for the sub-account.

Forbidden message categories for SMS/MMS in the U.S./Canada

Please Note:

Any use cases that violate this policy will not be allowed on the LeadConnector ISV platform, regardless of number/sender type or destination country.

New Sev-0 Fines on Prohibited A2P Traffic, Effective February 15, 2024

What do you need to know?  

T-Mobile has introduced A2P 10DLC non-compliance fines for messages including prohibited content. If T-Mobile detects any messages that violate the tiers listed below, they will issue a Sev-0 violation (the most severe consumer violation), a non-compliance fine, and carriers will immediately block the offending messages.

This applies to all commercial messaging non-consumer A2P products (SMS or MMS short code, toll-free, and 10DLC) that traverse the T-Mobile network.

Because Sev-0 violations also infringe on Topline OS acceptable use and messaging policies, Topline will pass on these fines to you for every Sev-0 violation, starting February 15, 2024. These fines include, but are not limited to, the following:

• Tier 1: $2,000: phishing (including simulated phishing sent for security testing or similar purposes), smishing, and social engineering. Social Engineering is a technique used to manipulate someone into sharing private information, like passwords or credit card numbers.

• Tier 2: $1,000: illegal content (content must be legal federally and in all 50 states)

• Tier 3: $500: all other violations in commercial messaging including but not limited to, SHAFT (sex, hate, alcohol, firearms, and tobacco) that do not follow federal and state law and regulations (e.g. age-gate).

These non-compliance fines apply to violations across any A2P messaging product (SMS/MMS short code, toll-free, and 10DLC). 

T-Mobile reserves the right to permanently suspend any brands, campaigns, and your company’s access to the T-Mobile Network in the event violations are deemed to be excessive. If you are subject to these fines, opline OS will send you a Sev-0 violation notice and will subsequently charge the respective fine amount.

My use case is listed as forbidden. What can I do?

If your use case is listed above as forbidden for SMS and MMS messaging in the US, you can explore other marketing channels.

Using LC Email is an option for many of the above use cases. For example, cannabis - or CBD-related messaging may be conducted via email, Facebook, Instagram, etc., as long as you have proper age gating in place and are sending toward recipients in a locale where the substance is legal.