Sole Proprietor brands are available to individuals or small businesses who meet the following requirements:
No Tax ID: Customers with a tax ID are not eligible for Sole Proprietor Brands; they should use a Low Volume Standard Brand instead.
OTP Verification: Confirm your identity using a One-Time Password (OTP) verification step.
Valid Details: Starter Brands must include a valid and accurate business name, first name, last name, email address, phone number, and physical address.
US Addresses: Only valid U.S. addresses (including P.O. boxes) are allowed. Addresses in other countries are no longer permitted.
- The following fees apply for Sole Proprietor brands:
One-time Sole Proprietor Brand registration fee: $4.41 (previous Starter Brands that were converted by Twilio will be exempt from this fee)
One-time Campaign vetting fee: $16.54(existing Campaigns will be exempt from this fee at this time)
Monthly Sole Proprietor Campaign fees: $2.21 (applicable to existing and new Campaigns)
1 Sole Proprietor Campaign per Brand
1 Phone Number per Campaign
1 Message Per Second (1 MPS) throughput limit
One employee per company/business
Consider registering your business so you could apply for standard registration and multiple numbers can be a2p verified.
Step 1 - Enter business details. Follow the screenshots below:
The client must answer the following two questions accurately to ensure they are directed to the appropriate brand option.
Enter either the business name or the individual's name. Ensure that the business name does not include LLC or any other terms implying it is more than a sole proprietorship.
Enter the valid address linked to the business.
Notice how brand type only shows “sole prop” as a selection option. This is because of how we answered the questions under profile needs. The brand type and campaign type have been selected for us. We only need to check the box below and click “continue.”
Please provide your business name or full name as the brand name.
Enter either the business name or the individual's name. Ensure that the business name does not include LLC or any other terms implying it is more than a sole proprietorship.
Rejected examples: ABC Company LLC
You can check the brand name at https://opencorporates.com/ to make sure the business name do not have an EIN
Choose an industry from the dropdown list for "business industry." If you can't find an exact match, select the industry type that best describes your business.
Ensure your phone number is a US or Canadian mobile number capable of receiving SMS.
Note: Each phone number can be used for a maximum of three A2P Brand registrations with TCR.
Keep an eye out for an SMS from TCR requesting your approval. Simply reply "Yes" to give the green light for your brand to start messaging.
Once the Brand is approved, the campaign will be automatically submitted for review.
Important Note: The mobile number is critical in the registration process and is used for sending a One-Time Password (OTP) verification request, which you must respond to with "Yes". This must be a valid US or Canadian mobile number where you can be reached. It cannot be a number that you've acquired from a CPaaS provider such as LeadConnector/Twilio
The mobile number can only be used a maximum of three times across all A2P Brand registrations with TCR. If you are registered for A2P 10DLC with another vendor using this mobile number, that counts towards this limit.
A: Please provide a mobile number that you have access to confirm OTP verification.
Only US/Canadian numbers will be accepted.
You may not use a CPaaS phone number such as one obtained from Twilio.
You cannot use the same mobile number to register more than 3 Sole Proprietor brands.
This limit is managed at the TCR level.
A: Here are the most common reasons:
1. Using custom variables (fields / values) instead of actual names & company name
2. Not including opt-out language in message templates
3. Using same email in more than 10 A2p sole prop registrations
4. Using same phone in more than 10 A2p sole prop registrations
5. Using same address in more than 10 A2p sole prop registrations
6. Using same phone number for OTP (code verification) A2p verification in more than 3 cases
7. Invalid email - Please note that private emails domains are typically not eligible for Sole prop Brand registration. You have to be sure you are using a public domain for your email (e.g., Gmail (NOT Gsuite), Hotmail, Yahoo, etc)
- The Third-Party Service TCR use to validate email addresses sometimes marks valid email addresses as undeliverable. Unfortunately, this is beyond our control.
While it's possible to open a ticket with the TCR to address the error, their response time might be too slow so
Our recommendation is to create a new email address with a reliable provider like Gmail and use this new address for your registration. Please note that the email address is a required field but is not used for communication purposes; it's mainly for registration.
8. Using a phone number that is a Google Voice or other VOIP number as TOP line - Please use a Direct line (Hard number)
Please Note:
