Starting August 31, 2023, all A2P messages sent from unregistered ten-digit long code numbers (Local and National numbers) to US numbers will be blocked.
Trust Center provides products that can improve customer engagement by increasing throughput and brand recognition. To access the available Trust Center products, please follow the steps below:
Access to the Settings menu on the left side of the screen.
Navigate to the Phone Numbers section on the Settings menu.
Access the Trust Center tab on the upper menu.
Initiate the registration process by clicking on this option.
Register your customer profile, and then click on Continue.
Add the business name or your first and last name.
Add all the address information like country, state, street address, city and postal code.
Here you can add the information of any person that can answer questions about the company.
Once all the information is filled, click on Continue.
Check the box to continue with the process.
Click on continue to follow the process.
We will automatically create the messaging service and link it to all the phone numbers available in the sub-account once the campaign is approved.
The prerequisite to A2P registration is to create a business profile providing the EIN and additional business registration information.
Yes, there is a one-time $4.41 USD and a monthly Campaign Fee ($1.5 USD to $11.5 USD). For most cases, we have seen this to be $2/month.
For now, if you are unsure about how A2P 10DLC compliance works, it will be the best strategy to stop using local & mobile numbers and start using Toll-Free numbers altogether as explained here.
The sub-account will need a business registration EIN and some additional info like address, website and etc.
No. Canadian mobile carriers may introduce registered A2P 10DLC solutions in the future, but at this time carriers have not announced any plans to do so.
For information about message sending in countries other than the US, we recommend checking out our country-specific SMS Guidelines pages to learn about any unique rules or restrictions in that country.
A2P 10DLC (Application-to-Person 10-Digit Long Code) is a messaging framework introduced by the wireless industry in the United States to regulate and improve the delivery of Application-to-Person text messages. It aims to address issues related to spam and unwanted messages on long codes while ensuring legitimate businesses can continue using text messaging for communication with their customers.
A2P 10DLC is applicable for all Application-to-Person texting like marketing SMS, reactivation campaigns, appointment reminders, prospecting, billing alerts, 2FA login codes, etc.
The deadline to complete your (and your client's) A2P 10DLC registration and get compliant is August 31, 2023.
Please refer to the following help articles:
Unfortunately, your SMS traffic will cease to deliver to AT&T, T-Mobile, Verizon, ClearSky, etc. if you do not perform the registration. Please note this is not specific to Topline or enforced by us. This is done by the carriers and The Campaign Registry.
Yes, since January 2023 there is a fee charged by carriers and The Campaign Registry for vetting your brand & campaign applications. You can find the details of the fees associated with A2P 10DLC here.
Yes, while we advise you to become compliant if you wish to continue sending SMS from local & mobile numbers in the USA, you could avoid A2P 10DLC altogether by switching to using Toll-free numbers.
Toll-free numbers also require registration but it is free and less complicated than A2P 10DLC.
Please refer to Toll-Free Number Registration for LC - Phone (US/Canada) to learn how you can switch to toll-free numbers and perform toll-free number registration. This is free and by using this you can avoid dealing with A2P 10DLC registrations and associated costs altogether.
Please reach out to support so we can share a form for you to submit and we will create the brand and campaign manually in the backend.
- The opt-in process now requires express written consent with a checkbox. The consent language must include who is sending the messages, message frequency, terms/rates, clear opt-out instructions, and a link to the privacy policy.
- Privacy policies cannot indicate that user data will be sold or shared with third parties for marketing purposes. This is a common reason for campaign rejections recently.
- Opt-in and opt-out methods should match. If opting in via 10DLC, the opt-out should also use 10DLC.
- Unregistered 10DLC traffic is becoming much more expensive and filtered compared to registered traffic. We recommend registering 10DLC campaigns rather than relying on unregistered traffic.
- Human review is still required at the carrier level for campaigns. Clear communication of use cases is important for approval.
